© Lorenzo Assoicates, Inc. / For more information, contact George Lorenzo at george@understandingxyz.com .

Newsletters
I’ve been making newsletters for a very long time, way before the popularity of electronic newsletters came around.  I can help or manage the entire development and production of your newsletter idea by generating story ideas, writing, editing and designing both hard-copy print and fully online newsletters that will effectively and consistently get your message out to your key audiences.
Educational Pathways (EdPath sample issue):  I developed this paid- subscription newsletter, first published in hard-copy only in early 2002. Over time it garnered more than 500 subscribers. EdPath covered online higher education best practices. Each month I wrote about five to 10 stories that covered eight to 12 pages.  I designed the entire publication and handled distribution as well. After doing this for almost seven years, I became burnt out with writing only about online education and branched out into the wider areas of interest that I am covering today.
Prometheus Case Study Series: Wrote and designed this four-pager for learning management system provider, Prometheus, prior to it being acquired by Blackboard.
Vendor Spotlight Example:  This was an occasional four-page insert to the monthly EdPath newsletter that was created to boost recognition of vendors supporting online education initiatives.
The SOURCE on Community College Issues, Trends & Strategies eNewsletter: I have been curating this eNewsletter since 2011, sponsored by the Roueche Graduate Center at National American University. It has more than 1,600 self subscribers and is published every two weeks.
California Community Colleges Online Education Initiative: Created this monhtly eNewsletter in May 2014 under contract  for one year with Butte Community College. I managed subscriptions and distribution, wrote, and designed it. See archives up to today.

© Lorenzo Associates, Inc.

For more information, contact George at george@understandingxyz.com

Newsletters
I’ve been making newsletters for a very long time, way before the popularity of electronic newsletters came around.  I can help or manage the entire development and production of your newsletter idea by generating story ideas, writing, editing and designing both hard-copy print and fully online newsletters that will effectively and consistently get your message out to your key audiences.
Educational Pathways (EdPath sample issue):  I developed this paid- subscription newsletter, first published in hard-copy only in early 2002. Over time it garnered more than 500 subscribers. EdPath covered online higher education best practices. Each month I wrote about five to 10 stories that covered eight to 12 pages.  I designed the entire publication and handled distribution as well. After doing this for almost seven years, I became burnt out with writing only about online education and branched out into the wider areas of interest that I am covering today.
Prometheus Case Study Series: Wrote and designed this four-pager for learning management system provider, Prometheus, prior to it being acquired by Blackboard.
Vendor Spotlight Example:  This was an occasional four-page insert to the monthly EdPath newsletter that was created to boost recognition of vendors supporting online education initiatives.
The SOURCE on Community College Issues, Trends & Strategies eNewsletter: I have been curating this eNewsletter since 2011, sponsored by the Roueche Graduate Center at National American University. It has more than 1,600 self subscribers and is published every two weeks.
California Community Colleges Online Education Initiative: Created this eNewsletter in May 2014. Managed, wrote and designed its first first year of publishing.  See archives up to today.